Legend doesn't spare late comers, New face of revenue for Yevadu, Atharintiki Daredi's juke box record

Legend doesn't spare late comers

Natasimha Nandamuri Balakrishna is known as the person with perfection in Tollywood. Generally, he won’t spare people who miss punctuality. Recently few film members of “Legend” encountered tough situation with Balayya.

It seems that the comedian Brahmi and few of the heroines came late to the sets. As per the reports, Balayya had a serious discussion with these late comers. A source from the film unit stated that we saw the second side of Balayya.

There is a famous dialogue in “Simha”, “Chudu….Okavaipe Chudu… Rendo Vaipu chudalnukoku”. Till now, the film unit members of “Legend” saw him in one angle and this second angle frightened them to the peak. It seems that all the crew are coming on time to the sets!. Atleast now one should know that discipline is very important.

New face of  revenue for Yevadu

Now-a-days, movies have become a medium of marketing for big and popular brands.  This trend called as “In film branding” where a product of a particular company is shown as a part and parcel of the movie. For example, a hero of the film will be seen using a latest model Nokia mobile and even explains its special features thereby giving publicity to the product.

For providing this service, the company is charged by the producer depending upon the market value of the hero. Bollywood has been following this trend for quite a long time and with ‘Iddaramayilatho’, Tollywood  too has taken to this  trend.  Though the film is a flop, it could collect Rs.1 crore through “In film branding’.

Latest grapevine is that Ram Charan’s ‘Yevadu’ has collected Rs.1.5 crore. On the whole, producers are able to collect some revenue through this “In film branding” even if the film goes flop.

Atharintiki Daredi's juke box record

One more record breaking news of Pawan Kalyan’s ‘Atharintiki Daredo’ has come out.  This is regarding the number of hits, the songs of the film got from the listeners all over the world in the Aditya Music official Youtube Juke Box.

As per the sources, so far 30 lakh people have listened to the songs of this film, which is a new record in Tollywood.  So far, the maximum number of hits for any film never crossed 20 lakhs.  Going by that figure, this is really a great and one more rare record credited into the account of ‘Atharintiki Daredi’ movie.