Box office emperor Salman Khan's films not only rake hundreds of crores at the box office but also crack staggering satellite rights' deals, in the range of Rs 50 Cr. Would you believe that the satellite rights of MS Dhoni's biopic were sold for a higher price than of a Salman Khan's film?
'M S Dhoni: The Untold Story', the upcoming biopic on Dhoni, one of India's most successful cricketing stars, has proved to be a goldmine for its makers. As per latest reports, the biopic has recovered Rs 104 Cr even before it hit screens across the world.
The lion share of this recovery goes to the film's satellite rights, which have been sold off for a record Rs 55 Cr. In comparison, even a Salman Khan's film earns Rs 3-4 Cr less. The satellite deal of Dhoni's biopic is a proof of the popularity of the cricketer. Irrespective of the box office performance of the film, audiences are believed to make it a big hit on Television.
The makers have recovered an additional Rs 5 crore from music and Rs 10 crore from overseas rights. Brand endorsements have reportedly fetched as much as Rs 20 crore. Moreover, a Hollywood studio has reportedly bought the English remake rights for a whopping Rs 10 crore.
The Sushant Singh Rajput starrer film will release across the globe on September 30 in Hindi, Tamil and Telugu languages.
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