The director is unbending to make changes for NTR?

So what's happening with the script written by Vakkantam Vamsi and a special 'treatment' given to it by director Puri Jagan? Apparently NTR Junior didn't like this script and kept the project on hold before second schedule has taken off. While the project is back to track, and shooting is supposed to kick-start from 26th, here comes an interesting update.

In fact, dismal performance of 'Rabhasa' has pushed NTR to take covers under 'non-routine' route as routine scripts have punished him big time recently. Rabhasa ended up collecting nearly 27 crores in its final run, failing to recover the investment. This made NTR think about his 'Neno Rakam' being directed by Puri Jagan. If he comes up with routine mass-action flick, then audiences will not be clapping and whistling for him. That's why he asked Puri to re-work on screenplay and characterization, for which the director is unbending.

Finally after producer Bandla Ganesh's intervention, majority of script got changed in favor of NTR and even some casting got replaced. Buzz indicates that even second heroine Madhurima will get replaced by either Adah Sharma or another new girl. Kajal Agarwal is playing lead lady in this flick.