Who is behind ONE marketing strategies
For the first time in Tollywood everything is going as per a plan, rather fans themselves creating all the buzz. Here we have set of functions when it comes to big movies and their promotion, but nothing beyond that. However things are quite different for Superstar Mahesh. This is regarding the promotions his upcoming flick '1 Nenokkadine'. Check this out.
Already, initial teasers have brought lot of attention to '1 Nenokkadine' and the leaked stills of the flick created much more curiosity. Then the idea of airing audio function live in theatres created a rage for the kind of thought. It is then followed by the plan to distribute merchandise including t-shirts, caps, key chains, stickers and badges along with the audio-CD for those who buy tickets to watch audio function live. Now, just three days before music launch on December 19th, a micro-teaser is released and that brought much more attention. Many say that the presence of EROS entertainment as the wholesale buyer of '1 Nenokkadine' is responsible for this unique marketing plan.
Generally in Bollywood, makers allot big budgets for promotion irrespective of the star of that flick. Looks like, EROS is making their counterparts of '1 Nenokkadine' do the same thing here such that their investment of 72 crores will be in safer avenues and earn them huge profits. For now these marketing plans delivered by the B-town giant are making Mahesh hold crown, and little support from content created by Sukumar will make him win 2014 Sankranthi race.
Karthik revealed Biryani story
Already our apple pie siren Hansika is in a live-in relationship with our hero. One day when she opened her flat doors with a second key as they are locked from inside, she caught him red-handedly, romancing with a girl in the toilet. Yes, this is the story doing rounds in Chennai circles. Check this story.
Usually hero and heroine introduction scenes are quite interesting in any commercial movie and they are standalone from the actual story. But when it comes to upcoming release 'Biryani' featuring Karthi and Hansika, it will be typical. In the initial scene itself Hansika catches her boyfriend Karthi with another girl in the toilet, and that leads to breakup. That's where the movie actually starts. Sharing his thoughts about 'Biryani', actor Karthi revealed this interesting titbit to media. Quite interesting, isn't it?
From a time, Karthi is not able to deliver big hits in Tollywood, so is Hansika. December 20th release, 'Biryani' is a big test for them, and the success of this flick ensures a red carpet rolled out for them here. Let us see.
For the first time in Tollywood everything is going as per a plan, rather fans themselves creating all the buzz. Here we have set of functions when it comes to big movies and their promotion, but nothing beyond that. However things are quite different for Superstar Mahesh. This is regarding the promotions his upcoming flick '1 Nenokkadine'. Check this out.
Already, initial teasers have brought lot of attention to '1 Nenokkadine' and the leaked stills of the flick created much more curiosity. Then the idea of airing audio function live in theatres created a rage for the kind of thought. It is then followed by the plan to distribute merchandise including t-shirts, caps, key chains, stickers and badges along with the audio-CD for those who buy tickets to watch audio function live. Now, just three days before music launch on December 19th, a micro-teaser is released and that brought much more attention. Many say that the presence of EROS entertainment as the wholesale buyer of '1 Nenokkadine' is responsible for this unique marketing plan.
Generally in Bollywood, makers allot big budgets for promotion irrespective of the star of that flick. Looks like, EROS is making their counterparts of '1 Nenokkadine' do the same thing here such that their investment of 72 crores will be in safer avenues and earn them huge profits. For now these marketing plans delivered by the B-town giant are making Mahesh hold crown, and little support from content created by Sukumar will make him win 2014 Sankranthi race.
Karthik revealed Biryani story
Already our apple pie siren Hansika is in a live-in relationship with our hero. One day when she opened her flat doors with a second key as they are locked from inside, she caught him red-handedly, romancing with a girl in the toilet. Yes, this is the story doing rounds in Chennai circles. Check this story.
Usually hero and heroine introduction scenes are quite interesting in any commercial movie and they are standalone from the actual story. But when it comes to upcoming release 'Biryani' featuring Karthi and Hansika, it will be typical. In the initial scene itself Hansika catches her boyfriend Karthi with another girl in the toilet, and that leads to breakup. That's where the movie actually starts. Sharing his thoughts about 'Biryani', actor Karthi revealed this interesting titbit to media. Quite interesting, isn't it?
From a time, Karthi is not able to deliver big hits in Tollywood, so is Hansika. December 20th release, 'Biryani' is a big test for them, and the success of this flick ensures a red carpet rolled out for them here. Let us see.
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