The pre-release business of Pawan Kalyan and Trivikram Srinivas' untitled film is shattering the trade records. Taking many by surprise, the film is said to be clocking over Rs 150 Crore even before its release. This is second highest for a Telugu film only after Baahubali 2 and third highest South Indian film (First being Baahubali 2 and Second being Kabali).
If buzz is to be believed, the Telugu theatrical rights (all India) is estimated to fetch Rs 115 Crore. This is a staggering amount. The Satellite rights / digital rights of Telugu, music rights, Overseas theatrical rights and Satellite rights of Hindi film together expected to get an additional 40 Crore plus.
The Attarintiki Daredi combination of Trivikram, Pawan Kalyan, Devi Sri Prasad is said to be what working in favour of the film. Keerthy Suresh and Anu Emmanuel are romancing Pawan in this family entertainer. Pawan will be seen as a software engineer.
Even as last two films of Pawan (Sardaar Gabbar Singh & Katamarayudu) failed to meet the expectations, it has no effect on Pawan's forthcoming film PK25. Once again, Pawan Kalyan is proving to be an undisputed King in trade circuits.
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