Pawan Kalyan may not have scored a hit after Attharintiki Daredi (2013) but this has never reflected on the business of his films. In fact, his films have been steadily raising the bar of Telugu films' pre-release business.
After creating several non-Baahubali records with 'Sardaar', Pawan's upcoming film in the direction of Trivikarm is setting up non-Baahubali 2 records with its humongous pre-release business. Rights of all areas are being sold for phenomenal prices.
As per the latest reports, The Ceded rights of #PK25 have been sold for a non-Baahubali 2 record sum of Rs 16 crore. There is no need to give an example of Pawan's fan following among mass audiences, and Ceded being a mass area, producer of #PK25 has made the most out of Ceded area rights.
Pawan's stardom coupled with Trivikram's brand value is giving confidence for buyers to bet huge on this film despite there is no clarity on the film's release date (an off-season release, most likely).
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