Strategy Behind Baahubali's Huge Collections

Magnum opus Baahubali : The Conclusion's storming Box Office collections raised many eyeballs. Even the trade pundits are shocked with the phenomenon called Baahubali and SS Rajamouli. As the film continue to set the Box Office ablaze, take a look at the reasons for its huge openings and blockbuster collections.

Increase in the ticket prices in AP and in some parts of the United States contributed a lot to the openings of the film and set unbelievable, untouchable Day1 records for any other regional film. If this is not enough, increase in shows in AP (six shows per day in single-screen theatres) and five shows per day in single-screen theatres in Telangana have had its share in the record openings. (AP and Telangana state governments permitted for extra shows considering Baahubali as Telugu pride.)

Turning towards multiplexes, they have screened as many as 20 to 25 screens per day. Though the ticket prices in multiplexes were sold at higher rates than the normal rates in a few areas, it actually go into the pockets of exhibitors and hence it could be ignored. But by screening the film in 'n' number of screens per day, certainly this is biggest ever release for an Indian film and this catapulted Baahubali : The Conclusion to the top rank.

One major factor is the absence of other big-budgeted and star-studded films. There are no other releases in Hindi or Telugu or Tamil or Kannada or Malayalam. Thanks to Karan Johar, a dubbed film got its huge release on par with a straight film and perfect planning, timing of release is important factor for Baahubali's earth-shattering collections.

Marketing. This is best marketed film in the recent times. Stars, filmmakers cutting across the regions are unanimously agreeing to the fact that the film has been well-marketed and it is one of the reasons for its huge hype that resulted in massive openings all over. Social-media played pivotal role in the film's huge success. SS Rajamouli is easily one of the masterminds behind this. 

Besides all, the film's extensive VFX, grandeur, its huge scale, visual spectacle, story, setting, cast, powerful performances, Rajamouli's vision, Keeravani's background score, rich production values have all helped the film to sustain the hype, expectations.

And not to forget is the role of media. Reviews certainly helped in Hindi, overseas and other markets. Also it helped to spread the positive word-of-mouth all over. All these reasons made Baahubali what it is today in people's perception as well as its No.1 position at the Box Office.