Unique Audio launch concept for NTR's Janatha Garage!

Unlike in Bollywood and other film industries, Telugu film industry have this concept of audio launch events which are conducted in a massive way. Considered as a major promotional event for a film, makers see to it that it's a starry event with who's who attendance of film and political fraternity and garner good buzz among audience, trade alike.

Especially, audio launches of star hero films gain more prominence as there's a lot of drama, emotional dialogues, lot of glam, glitter.

However, defying the traditional audio launch event format, the makers of Janatha Garage are planning a sort of new format. Unlike regular audio events, there'd not be Audio Visual for the film's lead protagonist NTR, production house Mythri Movie Makers, director Koratala Siva and heroines. When contacted, a source close to production house confirmed, saying, "Everyone in AP and Telangana knows about NTR and his work. He doesn't need any introduction or an AV for that matter. So we have cut short such AVs for the prominent persons."

This isn't all. Whereas producers Naveen, Ravi and CV Mohan have planned to screen the Audio Visuals of the technical crew who're hardly known to public as they're behind the camera and away from limelight. There's a slight exception as they're going to have audio visual about Mohanlal whose work is little known to Telugu masses. The entire event flow has been chalked out well and making sure it'd be good entertaining event rather than routine audio event which usually tests patience.

Also, it's learnt that the audio event wouldn't be having any specific chief guest. While few top directors like VV Vinayak and others would definitely make it to the event, the makers haven't brought any specific chief guest for the event.

The album composed by Devi Sri Prasad will have five songs and one bit song. Already one leaked song from the album has gone viral and won the hearts of music lovers. The out-and-out commercial film laced with action, drama is slated for Sep 2 release.